I wonder if that speaks to the general issue that Twitter has had in terms of being an effective advertising platform - either in terms of targeting capability or demographics of the userbase.
If even the candidates who are spending money like it's going out of style aren't even using it...
In my experience, Twitter advertising just doesn't work so well. The specs are difficult to design around (and there's a lot of different requirements for different types of ads) and the performance just isn't as good as Facebook or Google ads.
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Interesting how few are using Twitter advertising, I assume they all have twitter accounts and would otherwise be active there.
I wonder if that speaks to the general issue that Twitter has had in terms of being an effective advertising platform - either in terms of targeting capability or demographics of the userbase.
If even the candidates who are spending money like it's going out of style aren't even using it...
In my experience, Twitter advertising just doesn't work so well. The specs are difficult to design around (and there's a lot of different requirements for different types of ads) and the performance just isn't as good as Facebook or Google ads.