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Not necessarily. Here’s a fascinating story about one Amazon retailer: http://www.fastcompany.com/3021229/chaim-pikarski-the-amazon...

This is kinda cool. At first I thought 'ugh, bottom feeder, must be cheap knockoff crap', but the more I read about the business the more respect I got for how he runs it. The fast feedback loop, the quick product iteration...he's going to eat more than one big name's margins. Thanks for sharing.

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