From the review:

I directly analyzed the Surjtech cable using a Type-C breakout board and a multimeter, and it appears that they completely miswired the cable. The GND pin on the Type-A plug is tied to the Vbus pins on the Type-C plug. The Vbus pin on the Type-A plug is tied to GND on the Type-C plug.

Although I haven't read the spec, following the spec is a key part making use of a standard.