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Comment on Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

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The web is getting bigger, there is no denying that. People developing responsive sites irresponsibly, adding large images, videos and JavaScript libraries and frameworks.

What I don't understand is why search engines don't punish those individuals with larger pages rather than move everyone to something new? Is this taking us back to the mobile site days?

I love the concept of getting core content to the user fast but what is stopping someone adding a 2MB amp-img to their page and then we are right back where we were before?

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