This was one of the most thorough Apple articles I've read in a long, long time. It demonstrated a really strong grasp of the way Apple runs their business and how they decide what information to share and how they share it. The advice was sound and analysts would do well to pay attention to it. Sure, some of it is catering to the types of questions Apple wants to be asked, but the suggestions of asking about security measures and the App Store review system are both within bounds and highly relevant.