The dropbox guys claimed to have done just fine when all they owned was getdropbox.com but I'd be curious to know if there's been any change in traffic from people going straight to their new domain vs referrals from google, et al.
"Dropbox" is becoming enough of a name-brand that I'd be surprised if they didn't see a significant spike in traffic.
Anecdotally, I've told people about dropbox and had them not able to find it because they were looking for dropbox.com (before dropbox finally got dropbox.com)
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I think you need to own your company name.
The dropbox guys claimed to have done just fine when all they owned was getdropbox.com but I'd be curious to know if there's been any change in traffic from people going straight to their new domain vs referrals from google, et al.
"Dropbox" is becoming enough of a name-brand that I'd be surprised if they didn't see a significant spike in traffic.
Anecdotally, I've told people about dropbox and had them not able to find it because they were looking for dropbox.com (before dropbox finally got dropbox.com)
Dropbox guys only need you to visit the site once though