I don't suppose this means that subscribers will get a version without banner ads. In the same way that newspapers have historically sold their print version for less than it cost to publish and made their money off print ads and classifieds, I imagine we'll get much the same experience but be paying for it. NYT doesn't want to trade ad revenue for subscriber revenue. They want to augment it.
BUUUUUT, since the internet is a dynamic medium, maybe they could offer a tiered pricing scheme (like every other for-pay web app these days) that includes a no ads option. It should be easy enough: just display the print version of the article.
Comments
I don't suppose this means that subscribers will get a version without banner ads. In the same way that newspapers have historically sold their print version for less than it cost to publish and made their money off print ads and classifieds, I imagine we'll get much the same experience but be paying for it. NYT doesn't want to trade ad revenue for subscriber revenue. They want to augment it.
BUUUUUT, since the internet is a dynamic medium, maybe they could offer a tiered pricing scheme (like every other for-pay web app these days) that includes a no ads option. It should be easy enough: just display the print version of the article.
http://www.nytimes.com/2010/01/21/business/media/21times.htm...