Hear hear.

I'm not a yelp user, but the other problem that occurs to me is the anonymity.

Of course you have user profiles, but you can't (easily) track a review back to a human being, which is why this was such a shock to the reviewer in the magazine article when it actually happened.

The businesses stand there naked and the reviewers can take little potshots at them behind the screen of anonymity. No wonder some people go a little crazy.

If yelp made reviewers less anonymous, such as stating where you work, maybe this would be less of a problem.

At least bad reviews would probably be polite and dignified rather than outright nasty.