Sure, the bookstore owner was a psycho, but there are huge problems with Yelp--namely, that if a store/restaurant isn't the kind of thing somebody likes, he posts a 1-star review.
"This used book store isn't Barnes and Noble! DO NOT GO HERE IT IS SMALL AND HAS OLD BOOKS"
"This corner bar is not a dance club, I could actually hear my friend talking to me. Plus the bartender didn't give me and my friends free drinks for acting like sluts, BARTENDER IS GAY AND THE BAR IS BORING"
"This restaurant serves Korean food! I like Chinese food! One star!"
I would instantly disqualify all of those reviews while reading them, even subconsciously. So either 1) I am smarter than Yelp users, or 2) the lame reviews are actually more subtle and believable, or 3) this just isn't a big issue.
Comments
Sure, the bookstore owner was a psycho, but there are huge problems with Yelp--namely, that if a store/restaurant isn't the kind of thing somebody likes, he posts a 1-star review.
"This used book store isn't Barnes and Noble! DO NOT GO HERE IT IS SMALL AND HAS OLD BOOKS"
"This corner bar is not a dance club, I could actually hear my friend talking to me. Plus the bartender didn't give me and my friends free drinks for acting like sluts, BARTENDER IS GAY AND THE BAR IS BORING"
"This restaurant serves Korean food! I like Chinese food! One star!"
I would instantly disqualify all of those reviews while reading them, even subconsciously. So either 1) I am smarter than Yelp users, or 2) the lame reviews are actually more subtle and believable, or 3) this just isn't a big issue.