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Why? They're tracking to a likely $18+ billion in sales in the next four quarters. That's obviously an extremely substantial business.

By comparison SAP is Europe's largest tech company and does $21 billion in sales. Facebook will surpass them within eight quarters (at a mere ~14 years old as a company).

It's just the common line that you see when people talk about revenue possibilities and Facebook. There's a tendency to talk about Facebook's potential (rather than their current state) because they're a company with a lot of it.

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