I think it makes more sense to say that data is the new oil, and software is the machinery used to extract, refine, store, and convert it into energy. AWS, Azure, etc. will be the Shell and BP of the data world. But not all data is created equal, and we still haven't gotten the refining process down.

Hopefully we'll be able to use digital oil to fuel more than just the great engine of personalized advertising, which seems to be where most of the revenue is coming from right now.