"Look, I don't know what the truth is here. To some extent I don't care. But I do know that there is a pervasive problem with sexism in tech, and I know that every time you or I publicly comment on it, we take a side.
If you show support, you're sending the message to everyone that that discrimination is not cool."
If I wanted to effectively promote animal rights socially I would not affiliate myself with PETA. Champion the articles that have a clear message and reflect your values, not just any opportunity to cheer for your team.
You'll come cross as being a lot more trustworthy if you're honest about what you stand for.
Speech acts matter. Even online.
To my point: every time the reader sees disinformation they lose a little more faith in your movement.
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If I wanted to effectively promote animal rights socially I would not affiliate myself with PETA. Champion the articles that have a clear message and reflect your values, not just any opportunity to cheer for your team.
You'll come cross as being a lot more trustworthy if you're honest about what you stand for.
To my point: every time the reader sees disinformation they lose a little more faith in your movement.