No email should ever be sent from a do-not-reply return address. Ever. You have no idea how much email I get because some idiot used my email address to sign up for something/order something/whatever.
To this I'd also add: Always confirm email addresses. Every time someone signs up for an account, send a confirmation email with an easy means of notifying you that I'm not the person who signed up for the account. So few do this.
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No email should ever be sent from a do-not-reply return address. Ever. You have no idea how much email I get because some idiot used my email address to sign up for something/order something/whatever.
To this I'd also add: Always confirm email addresses. Every time someone signs up for an account, send a confirmation email with an easy means of notifying you that I'm not the person who signed up for the account. So few do this.
I see big companies do this all the time. It's annoying. Even a support@ that gives me a ticket number out of ZenDesk is better than no-reply@