Peter Thiel also has a good description of how to differentiate (avoid competition), through either:
1. Proprietary technology
2. Network effects
3. Economies of scale
4. Branding
You can read the relevant chapters from the book 'Zero to One' on genius.com: http://genius.com/Chapter-3-5-of-zero-to-one-peter-thiel-ann...
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Peter Thiel also has a good description of how to differentiate (avoid competition), through either: 1. Proprietary technology 2. Network effects 3. Economies of scale 4. Branding You can read the relevant chapters from the book 'Zero to One' on genius.com: http://genius.com/Chapter-3-5-of-zero-to-one-peter-thiel-ann...