You can trick people, and possibly even search engines. I've wondered if blackhat SEOs could abuse such URLs to discredit content on competitors' sites.
I believe it can be a negative signal when sites stuff too many keywords in their URLs, especially if those keywords aren't relevant to the page's content. A server accepting arbitrary URLs is in a way blindly sanctioning loaded URLs.
Granted, Google's algorithms are surely very sophisticated in this regard, but fighting web spam is hard.
Comments
You can trick people, and possibly even search engines. I've wondered if blackhat SEOs could abuse such URLs to discredit content on competitors' sites.
I believe it can be a negative signal when sites stuff too many keywords in their URLs, especially if those keywords aren't relevant to the page's content. A server accepting arbitrary URLs is in a way blindly sanctioning loaded URLs.
Granted, Google's algorithms are surely very sophisticated in this regard, but fighting web spam is hard.
Surely, a correct canonical URL will prevent this from happening.