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Comment on The first dead Unicorn will be Evernote

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Doesn't it seem nasty to claim that a large established company may go out of business? Just the claim can hurt their business.

Evernote is fairly useful. I pay the minimum amount above the free tier. I enjoy the product but I only use it perhaps 10 minutes a day, on average.

"Doesn't it seem nasty to claim that a large established company may go out of business?"

I'm not sure how you can consider a company that's still dependent on VC funding for survival to be an "established" company. During that phase, a company is still in a precarious state, and its survival beyond the current funding round is hardly guaranteed. The investors, management, employees and customers are all aware of that (or should be).

And even companies that have been self-sufficient for a long time die on a regular basis. Technologies come and go, new competitors enter markets, management screws up, etc.

The business press writes about companies in trouble all the time. Potential investors and customers need to know what the downsides are before investing in or adopting a company's technology. Journalists who just write happy stories about companies are doing their readers a disservice.

The post is not about them going out of business; in fact, numerous times I suggest that that is not likely to happen. The post concerns the $1B valuation's validity. It's possible to have a very nice, profitable company making a note taking application and also not be a unicorn.

Thanks for the clarification Josh! I just went back to re-read the article.

It is an interesting scenario of a company receiving a lot of funding, having a huge paper valuation, but in the end just being a mildly profitable company with little return on investment.

Anyone can claim anything, even selling a stock is a claim of sorts.

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