Heroku Enterprise (required for Orgs, Private Spaces, etc) requires an annual agreement paid upfront ($18K/year minimum) for pre-allocated resources with a 20% premium for the included premium services (Org Account, Customer Solutions Architect and 24/7 Premium Support SLA).
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The video looks like it's org-only - I think getting an org on Heroku starts at USD1000 a month.
Heroku Enterprise (required for Orgs, Private Spaces, etc) requires an annual agreement paid upfront ($18K/year minimum) for pre-allocated resources with a 20% premium for the included premium services (Org Account, Customer Solutions Architect and 24/7 Premium Support SLA).