I am not sure I see the differentiation in design that is highlighted so much in this website. The phone looks pretty similar to Nokia (now Microsoft) Lumia's, and the UI doesn't look much more fancier either. Am I missing something? And why is "Designed in San Francisco" such a huge thing?
And why is "Designed in San Francisco" such a huge thing?
It gives them something to put on the box in addition to what they're required to say, "Made in China" (which doesn't differentiate them from any other consumer electronics product).
Comments
I am not sure I see the differentiation in design that is highlighted so much in this website. The phone looks pretty similar to Nokia (now Microsoft) Lumia's, and the UI doesn't look much more fancier either. Am I missing something? And why is "Designed in San Francisco" such a huge thing?
It gives them something to put on the box in addition to what they're required to say, "Made in China" (which doesn't differentiate them from any other consumer electronics product).
"Designed in San Francisco"
Instant brand equity in some markets.
... the hipster market.
Resembles Nokia N9 :)