This is sensitive to your definition of "active user", and what service you're selling.
It's normal to see a lot of attrition right after users sign up, especially if the lowest tier of the service is free. More interesting is how many users you retain after the initial kicking of the tires.
Comments
This is sensitive to your definition of "active user", and what service you're selling.
It's normal to see a lot of attrition right after users sign up, especially if the lowest tier of the service is free. More interesting is how many users you retain after the initial kicking of the tires.