People only think they want truly a-la-carte. The fact that most people don't watch most channels is already built into the system.
The average consumer won't save any money because the price of these channels already reflects average viewership. Those who watch a bunch of different channels would pay a lot more. Only those who watch a very small amount of channels would actually save money.
But paying for access to a channel doesn't really make sense anymore. Why should anyone care what channel content is broadcast on?
Why should someone watching a few hours on two channels pay twice as much compared someone one watched one channel all the time? The later is consuming much more content. Paying by channel is just a shitty way of gauging usage.
A la carte will reduce the amount of content without really reducing prices. Every station will essentially be like TNT or TBS.
Netflix shows that people want the opposite of a la carte. They want an unlimited plan.
It's probably a moot point, video on demand is going to kill cable no matter what.
It's probably a moot point, video on demand is going to kill cable no matter what.
Cable is a major channel for video on demand, and the cable companies are also the major ISPs, so VOD is win/win for them anyway (especially if they succeed in challenging the FCC Open Internet rules.)
They are going to be "killed" by it the same way that the incumbent wireline telcos were killed by mobile.
Comments
People only think they want truly a-la-carte. The fact that most people don't watch most channels is already built into the system.
The average consumer won't save any money because the price of these channels already reflects average viewership. Those who watch a bunch of different channels would pay a lot more. Only those who watch a very small amount of channels would actually save money.
But paying for access to a channel doesn't really make sense anymore. Why should anyone care what channel content is broadcast on?
Why should someone watching a few hours on two channels pay twice as much compared someone one watched one channel all the time? The later is consuming much more content. Paying by channel is just a shitty way of gauging usage.
A la carte will reduce the amount of content without really reducing prices. Every station will essentially be like TNT or TBS.
Netflix shows that people want the opposite of a la carte. They want an unlimited plan.
It's probably a moot point, video on demand is going to kill cable no matter what.
Cable is a major channel for video on demand, and the cable companies are also the major ISPs, so VOD is win/win for them anyway (especially if they succeed in challenging the FCC Open Internet rules.)
They are going to be "killed" by it the same way that the incumbent wireline telcos were killed by mobile.
Do you think they maybe meant the bundle of channel subscriptions?
So continue to offer the bundle as well.