Honestly, I use other sites to do my research - most of the great research communities like motley fool, stocktwits, and seekingalpha are reasonably decentralized away from a brokerage app anyway. Since my account size is relatively small, the 10 bucks really eats into a lot of my profit margin, so I appreciate not having to pay it.
That being said, I can see that the lack of features might be discouraging for people who want to run a more complex portfolio of options or require a feature like a rudimentary asset allocation model.
The potential here really seems to be for people who hold well-researched single names regularly, mixed with some index ETFs.
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Honestly, I use other sites to do my research - most of the great research communities like motley fool, stocktwits, and seekingalpha are reasonably decentralized away from a brokerage app anyway. Since my account size is relatively small, the 10 bucks really eats into a lot of my profit margin, so I appreciate not having to pay it.
That being said, I can see that the lack of features might be discouraging for people who want to run a more complex portfolio of options or require a feature like a rudimentary asset allocation model.
The potential here really seems to be for people who hold well-researched single names regularly, mixed with some index ETFs.