For an established company launching a new brand or product, this approach makes sense. For the sort of startup that historically had office hours with Graham, it's a distraction from working on the product. Early stage startups can't afford to waste time bike shedding in lieu of working. It's so much easier to play house picking a name than building a product and finding customers and that's why it's so dangerous.
Comments
Excellent posst in the wake of Paul Graham's new essay!
For an established company launching a new brand or product, this approach makes sense. For the sort of startup that historically had office hours with Graham, it's a distraction from working on the product. Early stage startups can't afford to waste time bike shedding in lieu of working. It's so much easier to play house picking a name than building a product and finding customers and that's why it's so dangerous.