Check out BrightLocal blog - they have good resources about Local SEO https://www.brightlocal.com/blog/
Also you can check tools for Local SEO at http://www.whitespark.ca/
From my experience the main success factors in Local SEO are G+, maps, homogeneity of addresses, links and mentions in local blogs and services. Also the big weight is reviews in social networks and yellow pages. And you should constantly track & analyze competitors
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Check out BrightLocal blog - they have good resources about Local SEO https://www.brightlocal.com/blog/ Also you can check tools for Local SEO at http://www.whitespark.ca/ From my experience the main success factors in Local SEO are G+, maps, homogeneity of addresses, links and mentions in local blogs and services. Also the big weight is reviews in social networks and yellow pages. And you should constantly track & analyze competitors