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Why are companies paying bounce exchange $4k/m for a modal?

1 pointamccloud2 comments
On HN

http://www.bounceexchange.com/?#pricing

I'm seeing their exit intent modal more and more often.

Comments

Okay so i've done some research and it looks like it's because they have a patent on the detection of exit intent? http://www.faqs.org/patents/app/20140222502

I've wondered how many people actually pay that amount, too. Perhaps they go after larger organizations where a few thousand is a small price to pay for a solution, regardless of how simple it may be.

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