I think this is one of the best campaigns of its type that I have ever seen, but as a man I found the "Re-evaluate your job post descriptions." to be incredibly sexist in both directions - implying stereotypes of both genders.
Key words for men:
Dominant Boasts Determined Competition Strong Influencing Superior Manage Direct Objective
Key words for women:
Community Relationships Committed Understanding Intimately Collaborate Support Team Complimentary Activity
That part of the page should be removed or rewritten, as it really does a disservice to the message, and I don't see how a woman wouldn't be offended in the same way.
Comments
I think this is one of the best campaigns of its type that I have ever seen, but as a man I found the "Re-evaluate your job post descriptions." to be incredibly sexist in both directions - implying stereotypes of both genders.
Key words for men:
Dominant Boasts Determined Competition Strong Influencing Superior Manage Direct Objective
Key words for women:
Community Relationships Committed Understanding Intimately Collaborate Support Team Complimentary Activity
That part of the page should be removed or rewritten, as it really does a disservice to the message, and I don't see how a woman wouldn't be offended in the same way.