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Women Wear Too Much Makeup Because They Mistakenly Think Men Like It

theatlantic.com
3 pointspwrfid1 comment
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“Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others.”

The results suggest no such thing. This is a massive assumption. This article misses the most obvious and likely answer of all - women are wearing makeup for themselves and don't give a damn what anyone else thinks!

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