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In Madrid, Google Glass isn't called Google Glass

sophiathroughglass.com
6 pointssophiaedm4 comments
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"and seems to actually cut a modern appeal within a society known to look more to the past than the future."

Spain look more to the past? Really?

I'm spaniard I don't have these impression. Man I see people that are around 50-60 years old using a modern smarthphone to play games or using Whatsap, in the train.

But the funny fact is that here have some tendency to call some products/marks/films by the original English name as look more exotic or modern. For example "Star Trek" (not Camino a las Estrellas), "smartphone", "open source", etc... But with google glass is just the opposite.

Just to think - there are people in some parts of the world who do not speak English - is there an app for that?

VerbalizeIt. But seriously, Google is branding Google Glass as "Glass" and not as "glasses"

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