Following these hyptohesis, then the next social app should base on less than 8 second content consumption and more or less the same time to create that contsnt and share.
This will reduce the type of content to:
- photo (instagram)
- video nugget (vine)
- short text (twitter)
Twitter is an interesting contender but it doesn't have the stickiness that teens really want. Many teens tell me that they don't see a use for Twitter, so it should be interesting to see what happens.
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Following these hyptohesis, then the next social app should base on less than 8 second content consumption and more or less the same time to create that contsnt and share.
This will reduce the type of content to: - photo (instagram) - video nugget (vine) - short text (twitter)
is there any other medium?
Couldn't agree with this more, but what about Twitter?
Twitter is an interesting contender but it doesn't have the stickiness that teens really want. Many teens tell me that they don't see a use for Twitter, so it should be interesting to see what happens.
Very true!