Why are people surprised that Internet.org aims to make money in the long run?

Shortly after the announcement of Internet.org, there's a backlash brewing because people are starting to realize after some critical thinking that the project will eventually make the companies behind it money.

So what?

Yes, new internet users will be forfeiting their data to be bought and sold online. Yes, new users will need to start paying for services eventually.

So what?

This project will give people who don't have connectivity a chance to join the internet world, and yes, they'll eventually need to join our ranks and data-creators, consumers, and customers.