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How I got a 100% conversion rate cold calling prospects for customer development

whitetailsoftware.com
11 pointsrgraham1 comment
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Coincidence: Steve Blank just appeared on Hacker News with some article about contacting busy people. He said something similar: offer something in return. In that case it was your expertise in your market, in return for strategizing advice. Here its blog exposure for a guided tour.

I suspect this theme could be expanded upon. Anybody else got a story of creating genuine rapport by offering something first?

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