I'm not convinced Apple should be put into the same category as Amazon. There's an incredible momentum of hate against Apple, and drones of Fandroids would surely sign up and give products they've never tried 0 stars and unhelpful reviews. You would rarely see this phenomenon for a Kindle on Amazon.
And then the positive reviews - customers would be suspicious if the iPad had an average rating of 5/5 and all the comments said "Magical", even if that were indeed what fanboys felt. The Apple brand has become so controversial that customer reviews would either be abused too often, or not trusted.
NOTE: Apple does have customer reviews for all peripherals, just not their flagship products.
Comments
I'm not convinced Apple should be put into the same category as Amazon. There's an incredible momentum of hate against Apple, and drones of Fandroids would surely sign up and give products they've never tried 0 stars and unhelpful reviews. You would rarely see this phenomenon for a Kindle on Amazon.
And then the positive reviews - customers would be suspicious if the iPad had an average rating of 5/5 and all the comments said "Magical", even if that were indeed what fanboys felt. The Apple brand has become so controversial that customer reviews would either be abused too often, or not trusted.
NOTE: Apple does have customer reviews for all peripherals, just not their flagship products.