The article focused on image editing but it’s happening on the video side too.
The free version of DaVinci Resolve is extremely capable and the Studio upgrade is a very reasonable one-time purchase. I really don’t know how Blackmagic makes money from it - it may be the case that they’re subsidizing it with hardware purchases.
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This is a better article than the clickbait title suggests. An interesting account of Adobe's history and business practices.
The article focused on image editing but it’s happening on the video side too.
The free version of DaVinci Resolve is extremely capable and the Studio upgrade is a very reasonable one-time purchase. I really don’t know how Blackmagic makes money from it - it may be the case that they’re subsidizing it with hardware purchases.