agree, apple’s brand is known as more exclusive and private than google’s & anyhow google had a lot of backlash “recently” regarding ai (ie in the New Yorker) so apple should frame its comparative advantage of privacy as a gap from competitors’ offerings
apple’s brand is known as more exclusive and private
apple should frame its comparative advantage
All of this is just marketing, though. Apple customers are still being routed through Google's services, which should raise an eyebrow for anyone no matter what the advertisements say.
Except, Apple customers don't care about this marketing spiel, because they're happy to default to Google Search for services like Spotlight. There's no boycott of Apple products or general outrage that stemmed from that deal, despite it funneling traffic into Google's AdSense monopoly and propping up their general surveillance empire.
Apple touted how focused they are on privacy with Apple Intelligence back in WWDC 2024.
It turns out that Apple Intelligence is a huge flop and that privacy is very very low in the list of importance for normal, non-HN users. The first thing for people is that it needs to be useful, which Apple Intelligence failed to demonstrate. Instead of spending all that time and effort on privacy, they should have went all in on competing with OpenAI and Google. Worry about privacy later.
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Gap? Google has been the default provider for Spotlight queries for more than a decade.
Make Sense but again its Siri we are talking about which apple claims to be more private and secure
agree, apple’s brand is known as more exclusive and private than google’s & anyhow google had a lot of backlash “recently” regarding ai (ie in the New Yorker) so apple should frame its comparative advantage of privacy as a gap from competitors’ offerings
All of this is just marketing, though. Apple customers are still being routed through Google's services, which should raise an eyebrow for anyone no matter what the advertisements say.
Except, Apple customers don't care about this marketing spiel, because they're happy to default to Google Search for services like Spotlight. There's no boycott of Apple products or general outrage that stemmed from that deal, despite it funneling traffic into Google's AdSense monopoly and propping up their general surveillance empire.
Apple touted how focused they are on privacy with Apple Intelligence back in WWDC 2024.
It turns out that Apple Intelligence is a huge flop and that privacy is very very low in the list of importance for normal, non-HN users. The first thing for people is that it needs to be useful, which Apple Intelligence failed to demonstrate. Instead of spending all that time and effort on privacy, they should have went all in on competing with OpenAI and Google. Worry about privacy later.
/signed, an AAPL shareholder