The #1 UX Failure of New Productsstephaniehay.com 5 pointsishake13 years ago2 commentsSaveHideCopy link On HNComments−engtech13yOne of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms.eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product.It essentially means creating accounts on the fly based only on an email address.−ishakeOP13yAgreed. Too many startups are focused on connecting to the social graph instead of selling a customer on it. If they like your product, they will make sure their friends are on it or hear about it.
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One of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms.
eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product.
It essentially means creating accounts on the fly based only on an email address.
Agreed. Too many startups are focused on connecting to the social graph instead of selling a customer on it. If they like your product, they will make sure their friends are on it or hear about it.