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Ask HN: Is there still space for innovation in B2B?

2 points_el1s72 comments
On HN

As a B2B SaaS founder, I've been thinking recently whether there is still space for doing new, innovative things in this space.

Feels like for most things, there's already an existing solution, and all you can do is build something a bit better, but even the room for improvement on existing solutions seems small.

I mean, yes, I know that there are still some business sectors that rely on old crap corporate technology with more potential for improvement, but those sectors seem boring.

It feels like it resembles the late phase of the industrial revolution.

Comments

well there's a huge swift coming, B2B bot to bot sales. Soon small purchase decisions will be made without human approval. So there's this whole new way to advertise. You aren't trying to get a human's attention, you want your bot to talk to their bot and "close".

what about AI security ?

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