"Breathtaking" – Pepsi's 2008 logo design document is almost satire [pdf]goldennumber.net 4 pointswolframhempel1 year ago2 commentsSaveHideCopy link On HNComments−CharlieDigital1yp.19 "The Pepsi Ratio is aesthetic geometry"p.26 "Creation of Identity: Gravitational Pull"p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagramsWow.−wolframhempelOP1yI particularly like the confidence in the succession diagram.Pythagoras->Da Vinci->Descartes->Pepsi...obviously...
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p.19 "The Pepsi Ratio is aesthetic geometry"
p.26 "Creation of Identity: Gravitational Pull"
p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagrams
Wow.
I particularly like the confidence in the succession diagram.
Pythagoras->Da Vinci->Descartes->Pepsi...obviously...