The New Facebook Monetization Strategy (paying to be seen/announcements)

So I saw something new on my facebook today... announcements. The first one was free, after that they ask $1.40 to "announce" a post (marking it as important for all my friends to "make sure friends see this").

Has anyone else seen this? http://imgur.com/a/ZJAuy (Screenshots anonymized using Social Fixer)

The grand facebook exodus is nigh.