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Make Your Customers Your Evangelists

blog.mozio.com
7 pointsgabrielgrant1 comment
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The default behaviour at these trade show/exhibit hall events (stand behind a table, look pretty and hand out swag) has always struck me as a colossal waste of time and money. This sort of slightly-different format seems like a good way to shake things up a bit. Have others tried different creative tactics to get (and hopefully give attendees) more value from these events?

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