Show HN: daring.is/early -- online shopping should just. be. easier.

All three of us hate (1) spending 10 hours Googling to figure out which [TV|coffeemaker|whatever] to buy, and (2) standing in a store aisle and browsing endless Amazon product reviews on our iPhones.

We thought we could do better than the filter-by-spec sites that look like airplane dashboards and give you [generic|stale|suspect|lame] recommendations, so we're building our own.

What's different about ours: (1) Based on online ratings and reviews we've crawled and parsed, we use a weighted formula to tell you which products are best based on the priorities you choose -- not just overall best-in-category ratings with exclusion filters like you see on most sites; (2) We've tried to keep the interface super-simple and in plain English, so your mom doesn't have to know what a megapixel is or what 120Mhz means to make the right choice.

Please let us know what you think!

http://daring.is/early?hi-hn

(P.S. The mobile site works on iOS, but not yet on Android -- sorry!)