Have a look at the demographics of who the ad was shown to, I imagine that your ad was just shown disproportionately to users in India. Targeting anyone outside of the major markets (US, UK, etc.) is much cheaper, so it's likely that a combination of Facebook's Ad Auction algorithm and their optimization algorithm resulted in a skew of who was seeing your ads.
If these are user who've liked your Facebook page then you can get a list of them from your admin account and just send a few of them messages to find out why they liked your page.
Good point, but we have tried (unsuccessfully so far) to contact a random sample of these users, with no response so far. So that's another question mark.
I wonder how effective it could have been with testing the ad copy. It certainly didn't catch my eye when reading this article. But getting a bunch of likes immediately after starting ads -- that's a great way to get things rolling!
Very small: 0.06%. Which I don't mind: we're only of interest to a relatively small number of people (Hibernate users). I just don't understand why these 200+ people liked us all of a sudden.
We have not tried that, but that may be next. This is our first Facebook ad campaign, and we assumed that it would be similar to Google AdWords, but so far we're seeing very different behavior.
Comments
Have a look at the demographics of who the ad was shown to, I imagine that your ad was just shown disproportionately to users in India. Targeting anyone outside of the major markets (US, UK, etc.) is much cheaper, so it's likely that a combination of Facebook's Ad Auction algorithm and their optimization algorithm resulted in a skew of who was seeing your ads.
If these are user who've liked your Facebook page then you can get a list of them from your admin account and just send a few of them messages to find out why they liked your page.
Good point, but we have tried (unsuccessfully so far) to contact a random sample of these users, with no response so far. So that's another question mark.
I wonder how effective it could have been with testing the ad copy. It certainly didn't catch my eye when reading this article. But getting a bunch of likes immediately after starting ads -- that's a great way to get things rolling!
What was the final CTR% for the campaign?
Very small: 0.06%. Which I don't mind: we're only of interest to a relatively small number of people (Hibernate users). I just don't understand why these 200+ people liked us all of a sudden.
have you tried bidding on a CPM basis? Compare the CPC CTR to the CTR of the CPM campaign?
We have not tried that, but that may be next. This is our first Facebook ad campaign, and we assumed that it would be similar to Google AdWords, but so far we're seeing very different behavior.