Ask HN: How do you automate your Sale Quotes online?

I am looking to embed a widget or something in my site, much like what DELL is doing in its store. The best fit I found so far is Socket is made by Deversus.

http://www.socketapp.com/

Take in suggestions/advices, etc. How do you guys do it? This is non-core tasks that I have to do and it is too time consuming.