There are good marketing people out there but there are a lot of bad ones. I had one who tried to cut off all my small revenue sources to develop big revenue sources that never came.
When I was the PR manager for a college radio station at a small school I learned I had to spent $30 on photocopying to promote a dance by saturating everything with posters. A lot of people who want to get rich without working in marketing would want to spend more like 30 cents and give you all sorts of excuses about how the people who really want to go to the dance will seek out of one the 6 posters they put up.
There is a law of diminishing returns I think. I found that more advertising for my web based service resulted in a lower conversion rate. It's a matter of balance.
When I took over PR for the radio station our dances were poorly attended and had a reputation of being poorly attended so nobody went.
After a few years of investment people knew a KTEK dance was going to be big. It really helped that we had some great DJs too. Once you have a big reputation you don't have to work so hard.
It particularly turns up with blogging, where a successful blog is going to have people racing to post a new submission to HN and the submission will get 600 upvotes, but it often takes years of writing and promoting to get to that point.
We have an impressive track record and happy high-profile customers. I believe the purchase decision is self-evident. I don’t want new customers that need me to make a lot of promises or concessions, I’ll never hear the end of those. I only want new customers by referral.
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There are good marketing people out there but there are a lot of bad ones. I had one who tried to cut off all my small revenue sources to develop big revenue sources that never came.
When I was the PR manager for a college radio station at a small school I learned I had to spent $30 on photocopying to promote a dance by saturating everything with posters. A lot of people who want to get rich without working in marketing would want to spend more like 30 cents and give you all sorts of excuses about how the people who really want to go to the dance will seek out of one the 6 posters they put up.
There is a law of diminishing returns I think. I found that more advertising for my web based service resulted in a lower conversion rate. It's a matter of balance.
There is also momentum.
When I took over PR for the radio station our dances were poorly attended and had a reputation of being poorly attended so nobody went.
After a few years of investment people knew a KTEK dance was going to be big. It really helped that we had some great DJs too. Once you have a big reputation you don't have to work so hard.
It particularly turns up with blogging, where a successful blog is going to have people racing to post a new submission to HN and the submission will get 600 upvotes, but it often takes years of writing and promoting to get to that point.
We have an impressive track record and happy high-profile customers. I believe the purchase decision is self-evident. I don’t want new customers that need me to make a lot of promises or concessions, I’ll never hear the end of those. I only want new customers by referral.
In my case, is a new domain that throws me out of the comfort zone. I have to switch my way of thinking and stick to a marketing plan.
A few personal projects have failed because of this.
Because marketing is not prioritized enough. Marketing should be the base, and then business logic on top, then development.
Because of the often exaggeration of data and/or specifications have derailed new products.
Because they like the truth.