It seems that transmedia is the one form of media more opaque than social media.
Personally, my life is enjoyable enough that I don't need to immerse myself in pretend worlds predicated on consumption. I'd rather create my own story than consume someone elses.
Perhaps one day I can find a transmedia consultant to study how others consume my brand.
Comments
It seems that transmedia is the one form of media more opaque than social media.
Personally, my life is enjoyable enough that I don't need to immerse myself in pretend worlds predicated on consumption. I'd rather create my own story than consume someone elses.
Perhaps one day I can find a transmedia consultant to study how others consume my brand.
I think that participatory culture (and finding a balance between media creators and the people who "consume"/participate in media experiences) is actually a very big part of transmedia. If interested, check out the writings of Henry Jenkins: - http://www.amazon.com/Convergence-Culture-Where-Media-Collid... - http://www.amazon.com/Confronting-Challenges-Participatory-C...