In FY2019, Apple sold 35 million pairs of AirPods at an average selling price (ASP) of $162 (both are my estimates). On a revenue basis, the AirPods business is on a $6 billion per year run rate that is doubling year-over-year.
$6 billion a year revenue on headphones is insane. Apple is a juggernaut!
They removed the headphone jack on their new iPhones and you can’t charge and plug in wired earphones at the same time with the latest iPhones and Apple knows it.
So the users purchase AirPods which are the go to product to address this. That’s how it’s done.
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$6 billion a year revenue on headphones is insane. Apple is a juggernaut!
It’s quite simple really.
They removed the headphone jack on their new iPhones and you can’t charge and plug in wired earphones at the same time with the latest iPhones and Apple knows it.
So the users purchase AirPods which are the go to product to address this. That’s how it’s done.