This isn't unique to Apple; there have been several studies over the last few years about how certain brands have passed some threshold of triggering the same brain waves as cultists have. I don't have any citations, and for that I apologize, but one show my wife and I watched said a very few have done this. The brands mentioned were, if I remember correctly, Apple, Linux, Nike, Volkswagon, and Coke.
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This isn't unique to Apple; there have been several studies over the last few years about how certain brands have passed some threshold of triggering the same brain waves as cultists have. I don't have any citations, and for that I apologize, but one show my wife and I watched said a very few have done this. The brands mentioned were, if I remember correctly, Apple, Linux, Nike, Volkswagon, and Coke.