Ask HN: Is there such thing as a bounce rate that's "too low"?

3 pointshoop15 years ago2 comments

I have a fairly low traffic site that I blog on relatively infrequently. I've seen plenty of literature talking about bounce rates being too high, but I haven't seen any literature about bounce rates being too low. Is there such a thing?

The other possibility is that my bounce rate just isn't "correct," although I don't have any idea as to why this might be.

According to Google analytics, my bounce rate over the past month is less than 1% with just under 1,400 visits. The average time spent on my site weighs in at just over 1 minute and 10 seconds. I make a couple pennies a week via AdSense.

SergeDavid 15y

I doubt it is bad, actually I think it is pretty good!

hoopOP15y

Thanks! I'm definitely not complaining, but it's a complete 180 since up until February my bounce rate floated between 80 and 100%

I had made some REALLY significant changes around that time, and the drop could be attributed to any and all of them.

Some changes I made: - Migrated from Posterous to WordPress - New theme (on account of the migration) - Changed URLs (but kept 301 Redirects in place so links wouldn't break)

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