* The story people believe most is the story they tell themselves. Many times, you are there to help them uncover that story, not to do objective analysis.
* Being from out of town makes you seem about 20% smarter. Everyone has something to say about the local solution; everyone's a little impressed when the out-of-town solution notices them.
* Most clients, most of the time, don't want an objectively elegant solution. They want what seems elegant to them.
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In consulting:
* The story people believe most is the story they tell themselves. Many times, you are there to help them uncover that story, not to do objective analysis.
* Being from out of town makes you seem about 20% smarter. Everyone has something to say about the local solution; everyone's a little impressed when the out-of-town solution notices them.
* Most clients, most of the time, don't want an objectively elegant solution. They want what seems elegant to them.
These are fantastic truths.
Additionally higher hourly rates cause clients to second guess you less.