These strategies seem to be over-thought.
Handset manufacturers should have one goal, selling the most and best handset they can make.
The android vs. windows arguments are only valid (I think) to people who live and breath tech. I don't think the average consumer cares. The capabilities of all the OSs are so similar that branding, marketing, etc. likely win over other factors.
As far as Maps goes, Apple has google powering their maps, so why would LG care if Windows maps are powered my Nokia? The handset manufacturer is getting the service for free.
At the same time, Bing Maps is a great service, so I hope that Nokia maps is equally as good.
Comments
These strategies seem to be over-thought. Handset manufacturers should have one goal, selling the most and best handset they can make.
The android vs. windows arguments are only valid (I think) to people who live and breath tech. I don't think the average consumer cares. The capabilities of all the OSs are so similar that branding, marketing, etc. likely win over other factors.
As far as Maps goes, Apple has google powering their maps, so why would LG care if Windows maps are powered my Nokia? The handset manufacturer is getting the service for free.
At the same time, Bing Maps is a great service, so I hope that Nokia maps is equally as good.