This is really weird to me. It seems strange for a CEO to effectively fire the COO and CMO because they want Operations and Marketing to report directly to the CEO unless the company is in serious trouble and needs a single authoritarian leader to set direction across very different departments. Does anyone else have more info on this?
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This is really weird to me. It seems strange for a CEO to effectively fire the COO and CMO because they want Operations and Marketing to report directly to the CEO unless the company is in serious trouble and needs a single authoritarian leader to set direction across very different departments. Does anyone else have more info on this?
I don't get from the article that marketing will report directly to the CEO.
It says "Jill" will take on all the marketing and will have 2 others under her to divy up some of her other responsibilities.
From the top of the article:
Ummmm what? Isn't it normally the opposite?
pre ipo CEOs have to fund raise