My bullshit meter is through the roof. They talk about going to space, roasting there, how they'll do it, but they don't say why.
They say:
To demonstrate the power of space technology and revolutionize the coffee roasting process
How does it revolutionize coffee roasting ? It's still a heat-based roaster. Nothing revolutionary.
Also IMO it won't taste good. They cool the beans, but how will they get rid of the gas? Right after you roast, the beans must be aerated so they lose their gas. The gas appears while the beans are roasted and it's why every roaster has a chimney. It's why coffee bags have air valves.
It all looks like a stupid cash grab.
edit: both founders seem to have no work experience related to coffee...
Neither founder has said anything about this venture on Twitter either. I'm guessing (hoping) it's either satire that slightly misses the mark, or a misguided portfolio page for a web designer.
What critics don’t get that there’s a huge market for what I call “dinner party toys”; something a bit ridiculous but inherently curious that you can whip out amongst your peers in an attempt to make an impression and gain some social capital.
This is particularly important if you’re affluent and everyone you know is similarly so which doesn’t allow you to just flaunt your luxury with any effect.
They’re not selling coffee you can enjoy but a story you can tell and experience you can share. Interestingly that experience doesn’t event have to be good (that it’s stupid is equally a selling point).
what does this get you that tumbling the means doesn't? the beans will still need to be mixed to prevent scorching, and it's not like coffee beans are fragile things...
We live on a planet where ecological damage may cause coffee to be extinct by the end of this century and we are wasting resources sending coffee beans into space.
Comments
My bullshit meter is through the roof. They talk about going to space, roasting there, how they'll do it, but they don't say why. They say:
How does it revolutionize coffee roasting ? It's still a heat-based roaster. Nothing revolutionary.
Also IMO it won't taste good. They cool the beans, but how will they get rid of the gas? Right after you roast, the beans must be aerated so they lose their gas. The gas appears while the beans are roasted and it's why every roaster has a chimney. It's why coffee bags have air valves.
It all looks like a stupid cash grab.
edit: both founders seem to have no work experience related to coffee...
Neither founder has said anything about this venture on Twitter either. I'm guessing (hoping) it's either satire that slightly misses the mark, or a misguided portfolio page for a web designer.
That that website took a long time to load. I hope that in itself was a subtle element of the satire.
What critics don’t get that there’s a huge market for what I call “dinner party toys”; something a bit ridiculous but inherently curious that you can whip out amongst your peers in an attempt to make an impression and gain some social capital.
This is particularly important if you’re affluent and everyone you know is similarly so which doesn’t allow you to just flaunt your luxury with any effect.
They’re not selling coffee you can enjoy but a story you can tell and experience you can share. Interestingly that experience doesn’t event have to be good (that it’s stupid is equally a selling point).
I can't tell if it's satire
I really hope so. This hurts to read through haha, we've all seen some of this in projects/startups before
looked for the "Buy Roastcoins" button but couldn't find it
this seems utterly pointless...
what does this get you that tumbling the means doesn't? the beans will still need to be mixed to prevent scorching, and it's not like coffee beans are fragile things...
beans in space make the lightest roasts
got a source for that? or was that a low gravity joke? haha
We live on a planet where ecological damage may cause coffee to be extinct by the end of this century and we are wasting resources sending coffee beans into space.
The page shows nothing until a 27MB full screen video downloads and starts playing. Sigh.
Fake website for a class project and / or art?
The instagram and features in a german magazine make me think otherwise. Everyday a dumb startup is born.